MusicMatic manages and broadcasts music flows for retail outlets, telecommunications companies and hardware manufacturers.

Alexandre Saboundjian, founder of MagicPhone SA, which was sold in 2001 to the American firm Tellme Inc., wanted to offer retail outlets a genuine and innovative solution for the broadcast of music and content.

In 2003 he created MusicMatic and spent over a year developing the technical capacity of the business. The aim is to offer companies the power of a real medium that combines musical impact with the effective message broadcasting at the retail outlet.

With the benefit of today’s proven technologies for transmitting data, performing hardware and a suite of proprietary software, MusicMatic has successfully designed a unique platform to create, broadcast and manage hundreds of programmes in real time.

Thanks to a music database of several tens of thousands of tracks encoded according to very specific criteria, along with studios and a highly experienced staff, MusicMatic designs genuine and customised radio programmes.

In order to support its organic growth, international development and the development of new products, at the end of 2005 MusicMatic raised funds of EUR 1.8 mln from OTC Asset Management Paris

MusicMatic also offers its services to telecommunications companies and hardware manufacturers wishing to incorporate music into their marketing strategy.